Television Script
TV STRATEGY STATEMENT: The purpose of this 30-second TV ad is to display how Natural Light Seltzer can turn any boring situation into a fun, lively event. The twist of adding the grandmas to the ad provides a humorous aspect as well as catches the viewer's attention.
TIMEFRAME OF AD: This ad should be placed in the primetime viewing section of network television. It should air twice per baseball game at night, and twice during afternoon baseball games as well. It would also be helpful to place it once a day in different TV networks, such as MTV, TBS, & TNT. The ad should run from the beginning of the MLB season (late March) for four weeks (late April) to raise awareness of our product for during the summertime heat.
Natural Light Seltzer TV Script
Natural Light Seltzer
“Seltzer Situation” Campaign
30-second TV
“Natty Grannys”
March 28th, 2020
Jacob Eckberg
PRODUCTION NOTES: SHOT 3 WILL NEED SPECIAL EFFECTS/COMPUTER ENHANCEMENT TO SHOW THE GRANNYS BURSTING THROUGH THE DOOR. ANNOUNCER SHOULD BE MALE WITH A DEEP SARCASTIC VOICE.
VIDEO
AUDIO
OPEN ON MEDIUM SHOT OF GROUP OF COLLEGE KIDS WATCHING A BASEBALL GAME IN APARTMENT. OPENING VIDEO SHOULD BE IN BLACK AND WHITE TO DISPLAY DULLNESS
(:11)
COLLEGE KID #1 (OC): Man, this sucks. Our team is getting crushed, we have no snacks, nothing to drink. Nothing.
COLLEGE KID #2 (OC): Yeah, I feel you. I wonder what we could do to take it up a notch. Ya know? Have some fun since we’re losing.
CUT TO CU OF THE TWO NATTY GRANNYS WITH THEIR NATTY LIGHT CANNONS. VIDEO TRANSITIONS TO COLOR AND STAYS COLOR REST OF SPOT.
(:04)
NATTY GRANNY #1 (OC): Looks like we have another seltzer situation on our hands
CUT TO LS OF APARTMENT WITH KIDS STARTLED BY APPEARANCE OF THE NATTY GRANNYS BURSTING THROUGH THE DOOR. NATTY GRANNY #1 LAUNCHING NATURAL LIGHTS INTO EACH COLLEGE KIDS HANDS.
(:07)
COLLEGE KID #3 (OC): Woah, who are you guys?
NATTY GRANNY #2 (OC): We’re here to turn your boring occasion into a seltzer situation boys.
SFX: (BUILDING BREAKING)
SFX: (AIR CANNON SHOOTING)
DISSOLVE TO BLUE SCREEN WITH CU OF NATTY GRANNY HOLDING OUT CAN OF NATURAL LIGHT SELTZER. NATURAL LIGHT LOGO IN BOTTOM RIGHT CORNER.
SUPER: Seltzer situation with Natural Light Seltzer today!
(:08)
ANNCR (VO): Turn your boring occasion into a seltzer situation with Natural Light Seltzer today!