Campaign Materials

Digital, Outdoor & Print Ads

Digital Ad

Interactivity with the Natural Light brand

Invites consumers to take a quiz to see how well they can handle a Seltzer Situation, one of the catch phrases and major hashtags of the campaign

Banner ad should be placed on major websites such as Barstool Sports, ESPN, Sports Illustrated

Displayed on sites from the end of March to the end of April

This 8.5 x 11 inch, full page print ad showcases a seltzer situation

College kids associate this with the game beer darts, a game commonly played with large amounts of people in a social setting

The ad can be placed in magazines like Sports Illustrated and GQ

Ad should run in these magazines from the end of March to the end of April

Outdoor billboard provides a bright, colorful ad space that is sure to catch the drivers eye while passing by on the highway

Billboards will be purchased in cities that host division one campuses, for example Madison, Wisconsin

The ad will stay up from the end of March to the end of April

Campaign Ads: Services